AMDG
Real Estate Brand Strategy + Brand Design
Details
AMDG is a newly established development marketing group in Austin, Texas, founded by two industry veterans. With extensive on-the-ground experience spanning various property types and customer segments, AMDG aims to become a leading force in the Austin real estate market and across Texas.
Services
Brand Strategy
Brand Design
Year
2024
With their primary market experiencing significant rate hikes in recent years, AMDG set out to position their new venture to offer increasingly rare, accessible housing options while remaining adaptable enough to support developments at higher price points. We collaborated closely with AMDG’s team and their agents to delve into their market experience, gather client testimonials, and shape AMDG’s identity to reflect this versatility. Together, we crafted a clear brand architecture to ensure that brand equity consistently accrued to AMDG’s core identity, positively impacting both current and future developments.
We conducted a comprehensive market analysis of AMDG's competitors to identify the optimal market position that best aligned with their business, expertise, and growth objectives. This work culminated in a strategic recommendation designed to guide AMDG’s brand as it scales. The brand statement, “Together We Make Austin,” was chosen to convey AMDG’s deep commitment to the city they call home, as well as to their collaborators and clients.
Their visual identity reflects a modern aesthetic, subtly incorporating elements that resonate with Austin’s character. A vibrant orange was selected, symbolizing optimism and approachability, while drawing a direct connection to the cherished UT Austin colors—an emblem of local pride and community connection.
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