Selection
Home Experience Brand Design + Customer Experience
Details
Selection, a venture of the Neuform incubator, is an innovative real estate startup reimagining the industry by blending technology, design, and luxury living. Neuform launched Selection to seize the opportunity to elevate the real estate experience, addressing gaps in a market often limited by outdated technology and a lack of immersive, customer-centered experiences.
Services
Brand Design
Customer Experience
Year
2024
Driven by their passion for design, interior aesthetics, and home building, Selection set out to offer homebuyers and owners a holistic experience, including concierge services, a curated e-commerce platform, and bespoke systems for elevated home living. Given the ambitious scope of this venture, we partnered with Neuform to solidify their vision for Selection, explore its digital platform potential, and craft a distinct brand identity, allowing Selection to thrive as an independent entity.
Neuform identified a unique opportunity in the real estate market to create curated, luxury experiences for homebuyers, combining accessibility, concierge services, and compelling design.
Over two years, we collaborated with Neuform’s team to transform their raw ambitions and innovative concepts into a distinct, standalone brand. Through brand explorations and workshops, we worked closely with leadership to unify their vision for both the Selection brand, refining numerous ideas and shaping them into clear, market-focused initiatives.
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